Marking the launch of the Energizer EcoAdvanced batteries, the company built a fully-moving model of the famous London landmark using 83,000 batteries destined for recycling.
The faithful model stood 12 meters long and 4 meters high.
At the moment, 4% of the company's EcoAdvanced batteries are built from recycled batteries but the company says it hopes to have this up at 40% by 2025.

"As a tech geek I am truly in awe of what Energizer has achieved. It has re-imagined Tower Bridge into a battery-powered sculpture, turning waste into wonderful – just like the Energizer EcoAdvanced battery does, by turning part of old batteries into brand new ones," she said.
According to Energizer, the UK consumes 392 million batteries a year - inside everything from TV remotes to electric tools.

Energizer was also giving away free batteries to anyone that snapped a selfie with the giant model.
Sadly, the multicoloured structure was dismantled at 4pm on July 21 and the batteries were sent off to be recycled.
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