Marking the launch of the Energizer EcoAdvanced batteries, the company built a fully-moving model of the famous London landmark using 83,000 batteries destined for recycling.
The faithful model stood 12 meters long and 4 meters high.
At the moment, 4% of the company's EcoAdvanced batteries are built from recycled batteries but the company says it hopes to have this up at 40% by 2025.
The company built Tower Bridge for the day (July 21) and unveiled it with the help of gadget expert Pollyanna Woodward.
"As a tech geek I am truly in awe of what Energizer has achieved. It has re-imagined Tower Bridge into a battery-powered sculpture, turning waste into wonderful – just like the Energizer EcoAdvanced battery does, by turning part of old batteries into brand new ones," she said.
According to Energizer, the UK consumes 392 million batteries a year - inside everything from TV remotes to electric tools.
The UK is also recycling three times as many batteries (13,166 tonnes) as it did in 2010.
Energizer was also giving away free batteries to anyone that snapped a selfie with the giant model.
Sadly, the multicoloured structure was dismantled at 4pm on July 21 and the batteries were sent off to be recycled.
No comments:
Post a Comment